About Us

Appily for mindful parents !

Baby essentials that feel like mom’s hug !

As parents, you want to give your children the best of everything. Unsatisfied with the current quality of fabrics and babywear, we started Appily.

We are working professionals with demanding schedules and jobs. When we had our first child we were aware that it wouldn't be an easy journey. We knew that we were going to face sleepless nights while constantly taking care of our baby. It was clear that we had to be smart and mindful with our parenting. Usually, a baby’s diet and nutrition are prioritized, but the fabric quality is always overlooked. Even doctors will focus on diet, nutrition, weight, and general health of the baby, but they also are unaware of the impact clothing has.

Improper clothing can make the baby restless, cause irritation, and disturb their sleep and also their playtime. The skin of babies is very soft. Since young babies don’t move a lot, they are in constant physical touch with the fabric. Apart from physical touch, babies poop and pee constantly on their clothes, sweat a lot in hot weather, and can take clothes, buttons, and other fabric in their mouths. While learning to move around and walk, babies also move around a lot.  This will have a direct impact on the development of the baby and will also cause unnecessary trouble to the parents. These things will leave you wondering what we are doing wrong, and why our baby is so often irritated and crying.

So, we decided to do some research and found out that fabric quality is one of the most important factors in mindful parenting and raising happy and healthy babies. After going through several brands and resellers we found out that the quality did not match up to their price. That’s the reason we decided to start Appily, a brand that parents can trust. Our goal is to make everyday, durable, skin-conscious clothes for babies so they can sleep and play peacefully. And most importantly, to make the journey easier for parents.